Stasher

during my first day in the office @ stasher, the creative director told me we'd be launching a beauty bag. and maybe it would be in sephora. i metaphorically peed my pants, and we got to work establishing a distinct voice of sass within the stasher brand for a totally new audience.

IN collab with the below characters, i crafted messaging for the brand portfolio/packaging and launch across dtc, email, social, and pr. (we did end up partnering with sephora, which was so popular we later launched the then-exclusive color on our site.)

Role: Copywriter / sephora simp / dirty bag tester

creative director: Stacie Navarro

DIGITAL designers: Monica varriale, Sean Coughlin

PACKAGING DESIGNER: SHERI kuniyuki

PR & partnerships: ashley gonias, holly cann

Social manager: blaire paiso